VIDEO: Conswank x North Ave Jax - "Wrong Choices"

The 99 Neighbors Extended Cinematic Universe is entering and extremely active & interesting phase. There have been snippets, demos, signs & wonders, but things really kicked off earlier this month with the drop of 99’s mammoth single “Waldosia,” and now Conswank is joining the fun with a single/video that features none other than North Ave Jax.

“Wrong Choices” is a straightforward but lushly shot video from Pat + Seamus, also known as Holy Smokes. Since they landed on my radar last year, the exponential curve of their improving craftsmanship has been incredible to witness. They are clearly obsessed with their artform, and it’s paying dividends, fast.

In related news, this track neatly buries two very stupid rumor-based narratives that have been circulating in the 802: one whispering that 99 Neighbors was over & done, the other intimating that they’re in some kind of competition with North Ave Jax. Not only do they have comfortably different lanes, they’re also friends. And 99 is a family, first and foremost — one which is only getting started, despite all their success so far.

More importantly: there’s a lot more to be gained from cooperation than competition. You’re not competing against local acts. You’re competing for attention against every artist on Spotify. To overcome those odds, you kind of have to work together. Just some friendly advice.